‘Buy Local Sell Global’ Blueprint

'Buy local sell global' economic blueprint

The Pennine Pound is a 'buy-local, sell-global' strategic blueprint for building opportunity, strength and resilience into regional economies across the UK.

The Pennine Pound is money

  • made by local businesses which grows the region's economy, enabling local communities and people within them to thrive
  • earned by people which they spend in the local economy, enabling businesses to grow and communities to thrive
  • creating wealth to benefit everyone.

The blueprint leverages a digital payments, electronic trading and business incentives programme to keep our money circulating for longer in the local economy. It opens up channels to market for the UK's small and medium-sized independent businesses by connecting them to over 4 billion global online consumers.

Grow your own local economy

The Pennine Pound was developed by experienced business owners in response to the ever-challenging roller coaster cash-flow ride of SMEs, constantly-evolving consumer behaviours, and growing uncertainty around the economy.

We work with local councils, public sector bodies and commercial groups across the UK to drive up business, innovation and growth across our regional economies, through smarter use of online technologies.

Features and benefits

The Pennine Pound's blueprint

  • provides an easy-to-use ‘buy local first’ process for purchasing goods and services
  • streamlines online business processes around supply and demand.
  • enables individual consumer spend go further
  • drives up customer transactions and footfall for shops and businesses
  • keeps money circulating in the local economy for longer
  • drives profits back into the regional economy
  • encourages more local investment in business
  • supports local job creation, including youth employment
  • unlocks and maximises use of local supply channels
  • helps showcase local/regional brand through tourism, community pride and civic society
  • takes advantage of global consumer commerce and the online economy.
  • supports financial literacy, especially in local schools and libraries
  • connects local communities and young people with business
  • promotes regional Strategic Economic Plans and digital frameworks
  • uses a franchise model for nationwide adoption of the blueprint
  • brings together the UK's regional and sector-specific brands to help drive competitiveness, increase productivity and ensure health and well-being for all.