The Pennine Pound
- is a 'buy-local, sell-global' strategic blueprint for building opportunity, strength and resilience into regional economies across the UK
- champions over 5.7 million UK SMEs - the backbone of the British economy - as well as the local communities around them
- connects regional businesses to over 4 billion global online consumers through technology
- enables better collaboration between business and the public sector
- celebrates British entrepreneurship
- promotes financial, economic and social well-being for everyone
- is a proactive business response to the uncertainty with Brexit.
